Our products begin with a pure, natural base of certified organic ingredients that feed the hair with the nutrients it needs to restore moisture loss, protect the cuticle from damage, keep pores clean, and nourish the scalp.
These fruit and vegetable oils and butters are sourced from ecosystems like the Amazon Rainforest and Brazilian biomes. They are grown in land that doesn't use synthetic fertilizers and pesticides and are never genetically-engineered or genetically-modified (GMOs).
Real, Authentic, Wholesome hair care. R.A.W. is the perfect balance between nature, health, and performance. Bottles are made from recycled plastics, it's ingredients are up to 98% natural-origin, silicone free, sulfate free & paraben free, vegan, and contain no artificial colorants.
At Upfront Cosmetics, we aim to empower you to make decisions based on understanding. We believe ingredients should be as easy to understand as they are to ingest. Each of products is free from silicones, parabens, sulfates, synthetic fragrance, mineral oil, petroleum, formaldehyde & animal ingredients. For your reference, here are the classifications and considerations of said ingredients and our motivations for omitting them from our formulas.